The Sales Consultant Podcast Intent-Driven Outreach: Prospecting Success in Your Obtainable Market - The Sales Consultant Podcast

Episode 45

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Published on:

26th Jan 2024

Intent-Driven Outreach: Prospecting Success in Your Obtainable Market with Samuel Maia Verhegge #045

In this episode I have the honor of interviewing Samuel Verhegge, the Co-Founder of Revenue Precision, a B2B sales consulting firm that specializes in Sales Operations Consulting, SDR-as-a-Service, and providing Fractional SDR Management. 

During our talk Sam shares game-changing insights into effective prospecting strategies. 


He highlights the impact of communicating with US-based contacts in their preferred language, showcasing how this simple adjustment can lead to a remarkable doubling of results. 


Sam also addresses a common pitfall—companies overestimating their Total Addressable Market (TAM)—and provides practical advice on avoiding this costly mistake. 


Tune in to discover the power of Sam's team's proprietary intent data model, which not only enhances outreach and pipeline building but stands out as the most reliable predictor of closed business for their clients, surpassing the performance of traditional sales approaches.


#salesconsultantpodcast #prospectingtips #prospecting #marketanalysis #intentdata #intentsignals #pipelinegrowth #newopportunities #salesdevelopment #coldoutreach #saleseffectiveness #predictablerevenue


Time Stamps:


[2:00] - Entrepreneurship and being a Sales Director at 16 selling event management services for children's parties


[4:00] - The origin story of Revenue Precision.


[6:50] - Standing out from the crowd and getting 2x results by prospecting to US-based contacts whose first language isn't English, communicating with them in their preferred language. Sam recommends Deepl.com for us English only folks.


[12:45] - How companies often overestimate their Total Addressable Market (TAM), what it leads to and how to avoid making the mistake.


[21:00] - Sam explains how his team uses a proprietary intent data model to get unparalleled results for their clients.


[35:00] - Their intent data model isn’t just effective for outreach and building pipeline but it’s also the best predictor of closed business for their clients when compared to their salespeople.


Connect with Samuel:


Samuel’s LinkedIn page - https://www.linkedin.com/in/samuelverhegge/


Revenue Precision website - https://www.revenueprecision.com


Connect with Derrick:


Derrick’s LinkedIn - https://www.linkedin.com/in/derrickis3linksales/


These interviews are also available on Derrick’s YouTube page - https://www.youtube.com/channel/UCFfMnGtGWVrzO3BorCimojw

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About the Podcast

The Sales Consultant Podcast
Researching solutions to the toughest problems facing B2B revenue teams
Welcome to The Sales Consultant Podcast, where each week we bring you critical insights from some of the best in the game.

Our interview-based format features weekly 40-minute episodes dropping every Friday, with a primary focus on helping you get better at revenue generation.

We pick the brains of industry experts to find solutions to the toughest problems facing revenue teams, exploring every nook and cranny for the goodies. We're not afraid to tackle any area of sales, and we're always looking to learn from the best.

An important part of the show is when we get to unpack different people’s journeys into sales consulting and training, and discover how they've overcome challenges along the way.

With each episode, we research our guests, prep for the interview, and continue to learn from them, before, during, and after the recording.

Join us on The Sales Consultant Podcast and let's level up together.

About your host

Profile picture for Derrick Williams

Derrick Williams

Derrick Williams is the Founder and Principal of 3Link Consulting where he has helped companies to implement, expand, and/or improve their Sales Development practice for 7 years. He has numerous sales technology certifications and uses his expertise to map his client's unique business requirements to their sales tech stack enabling processes that are truly data-driven. Derrick specializes in improving sales productivity, lead conversion at scale, implementing high-velocity sales processes, and recruiting high-caliber sales talent.

Derrick's Current Certifications include:
- Salesforce Certified Sales Cloud Consultant
- Salesforce Certified Administrator
- SalesLoft Certified Administrator
- AWS Certified Cloud Practitioner

Derrick comes highly recommended by his clients which is evident from the array of written recommendations on his LinkedIn profile.