The Sales Consultant Podcast Ai in Go-to-Market Strategies with Jeremey Donovan - The Sales Consultant Podcast

Episode 44

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Published on:

19th Jan 2024

Ai in Go-to-Market Strategies with Jeremey Donovan #044

In this episode, we delve into a fascinating journey with Jeremey, exploring his transition from leading research analyst teams in technical domains like semiconductors to steering product management, product marketing, and sales strategies. This sets the stage for our main focus – Artificial Intelligence in go-to-market strategies. Jeremy shares insights into how AI is transforming his work, which leads us into his predictions about the evolving landscape of sales and buyer interactions in the realm of AI-enabled revenue teams.

The conversation then pivots to the crucial role of Sales Enablement and RevOps, discussing their optimal structures and the immense potential for AI to enhance sales enablement tools.

Join us as we navigate through the dynamic intersection of technology and sales strategies in this insightful episode.

#salesconsultantpodcast 1. #TechEvolution #AISalesStrategies #SalesEnablementInsights #AIinRevenueTeams #Innovation #TechTalkPodcast #FutureOfSalesAI

Time Stamps:

[:40] - Technical aptitude is a superpower that’s particularly important in RevOps


[3:30] - How Jeremy uses code that he’s written to automate a monthly process of generating and sending comprehensive reports and powerpoint presentations for all the GTM KPIs for their 500 portfolio companies. Click here to see a list of the companies in the Insight Partner’s portfolio


[8:40] - Jeremey compares the usefulness of predictive AI and generative AI in sales. Then goes on to describe a couple use cases where he uses ChatGPT4 and Google’s conversational generative AI tool, Bard, together.


[11:45] - AI is reaching perfect personalization.


[14:45] - When everything is personalized, nothing is personalized. The chess game of will likely play out with AI in sales effectively making referrals, word of mouth and partner programs far more important.


[18:10] - Seeing their portfolio companies redirecting budget from outbound to other channels.


[21:00] - Enablement and RevOps place in GTM strategy leadership; how to staff these functions and how to structure their compensation


[27:20] - Jeremey ties AI and Enablement together


[33:10] - Jeremey’s favorite influencers right now, his book recommendation for revenue leaders, and his advice to sales consultants.


Connect with Jeremy:

Jeremey’s LinkedIn page - https://www.linkedin.com/in/jeremeydonovan/

Insight Partners website - https://www.insightpartners.com


Connect with Derrick:

Derrick’s LinkedIn - https://www.linkedin.com/in/derrickis3linksales/

Derrick’s Instagram - https://www.instagram.com/derrickis3linksales/

Derrick’s Twitter - https://twitter.com/derrickis3link


These interviews are also available on Derrick’s YouTube page - https://www.youtube.com/channel/UCFfMnGtGWVrzO3BorCimojw

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About the Podcast

The Sales Consultant Podcast
Researching solutions to the toughest problems facing B2B revenue teams
Welcome to The Sales Consultant Podcast, where each week we bring you critical insights from some of the best in the game.

Our interview-based format features weekly 40-minute episodes dropping every Friday, with a primary focus on helping you get better at revenue generation.

We pick the brains of industry experts to find solutions to the toughest problems facing revenue teams, exploring every nook and cranny for the goodies. We're not afraid to tackle any area of sales, and we're always looking to learn from the best.

An important part of the show is when we get to unpack different people’s journeys into sales consulting and training, and discover how they've overcome challenges along the way.

With each episode, we research our guests, prep for the interview, and continue to learn from them, before, during, and after the recording.

Join us on The Sales Consultant Podcast and let's level up together.

About your host

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Derrick Williams

Derrick Williams is the Founder and Principal of 3Link Consulting where he has helped companies to implement, expand, and/or improve their Sales Development practice for 7 years. He has numerous sales technology certifications and uses his expertise to map his client's unique business requirements to their sales tech stack enabling processes that are truly data-driven. Derrick specializes in improving sales productivity, lead conversion at scale, implementing high-velocity sales processes, and recruiting high-caliber sales talent.

Derrick's Current Certifications include:
- Salesforce Certified Sales Cloud Consultant
- Salesforce Certified Administrator
- SalesLoft Certified Administrator
- AWS Certified Cloud Practitioner

Derrick comes highly recommended by his clients which is evident from the array of written recommendations on his LinkedIn profile.