The Sales Consultant Podcast Unlocking Inside Sales Success with Brooke LaFleur - The Sales Consultant Podcast

Episode 57

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Published on:

3rd May 2024

Unlocking Inside Sales Success with Brooke LaFleur

In this episode, Brooke and Derrick delve into the intricacies of inside sales, highlighting its potential for success when executed strategically. They emphasize the importance of finding the right balance in investment, technology, and operational support to scale up effectively. With insights into building strong partnerships between inside and outside sales teams, they explore methods to manage change, align goals, and foster a culture of continuous improvement. From overcoming objections to nurturing talent, they discuss the qualities that set apart good sellers from great ones, offering valuable advice for both aspiring and seasoned sales professionals.

#salesconsultantpodcast #insidesales #salesdevelopment #salesstrategy #b2bsales #salesoperations #salestech #salesculture #outsidesales

Time Stamps:

[02:25] - Challenges faced when building and scaling an Inside Sales model including under investing in key areas.

[07:10] - Managing the change when developing a new inside sales team.


[09:30] - Which CRM is preferred and a discussion on how to approach data hygiene. 


[12:43] - How leaders should approach managing the dynamics between inside and outside salespeople including strategies for improving the teaming element.


[19:54] - Brooke expands on the “any reply can be a good reply mindset” which leads to a discussion on handling objections.


[26:38] - What separates good salespeople from great salespeople.


[29:12] - The common trait amongst the reps who are promoted from inside sales to outside sales.


Connect with Brooke:

Brooke’s LinkedIn Page: https://www.linkedin.com/in/brooke-lafleur-0a508132/


Connect with Derrick:

Derrick’s LinkedIn Profile: https://www.linkedin.com/in/derrickis3linksales/

Follow Derrick on Instagram @derrickis3linksales


These interviews are also available on Derrick’s YouTube page - https://www.youtube.com/channel/UCFfMnGtGWVrzO3BorCimojw

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About the Podcast

The Sales Consultant Podcast
Researching solutions to the toughest problems facing B2B revenue teams
Welcome to The Sales Consultant Podcast, where each week we bring you critical insights from some of the best in the game.

Our interview-based format features weekly 40-minute episodes dropping every Friday, with a primary focus on helping you get better at revenue generation.

We pick the brains of industry experts to find solutions to the toughest problems facing revenue teams, exploring every nook and cranny for the goodies. We're not afraid to tackle any area of sales, and we're always looking to learn from the best.

An important part of the show is when we get to unpack different people’s journeys into sales consulting and training, and discover how they've overcome challenges along the way.

With each episode, we research our guests, prep for the interview, and continue to learn from them, before, during, and after the recording.

Join us on The Sales Consultant Podcast and let's level up together.

About your host

Profile picture for Derrick Williams

Derrick Williams

Derrick Williams is the Founder and Principal of 3Link Consulting where he has helped companies to implement, expand, and/or improve their Sales Development practice for 7 years. He has numerous sales technology certifications and uses his expertise to map his client's unique business requirements to their sales tech stack enabling processes that are truly data-driven. Derrick specializes in improving sales productivity, lead conversion at scale, implementing high-velocity sales processes, and recruiting high-caliber sales talent.

Derrick's Current Certifications include:
- Salesforce Certified Sales Cloud Consultant
- Salesforce Certified Administrator
- SalesLoft Certified Administrator
- AWS Certified Cloud Practitioner

Derrick comes highly recommended by his clients which is evident from the array of written recommendations on his LinkedIn profile.