How Gated Inboxes Lead To a Better World with Andy Mowat #017

Andy Mowat is the Founder of Gated. A free solution that challenges unknown senders to donate to reach you. This way only relevant emails make it to your inbox.

He has spent his career building sales and marketing engines for world-class companies 🦄 (Upwork, Box, Culture Amp). As a veteran GTM Operations & Growth Marketing Leader, his teams have sent billions of emails and caused a lot of pain!

Like everyone, he has also been overwhelmed by email. So he built Gated to fix it for buyers AND sellers.... and to do some good for the world.

In this episode, Andy talks to us about community-led growth and how Gated is changing the world one inbox at a time.

#salesconsultantpodcast #email #emailprospecting #replyrates #emaildelivery #community #communityledgrowth #socialproof

Time Stamps:

[4:00] Andy explains how Demand Gen can be done better that is centered on user engagement, social proof and essentially community-led.

[6:50] Discusses how Communities are starting to be acquired and how Andy is invested in several. From there he gets into the challenges of running a community.

[9:00 How an aggressive event strategy helps to drive community engagement and growth.

[13:00] Explains exactly what Gated is, how it works, the value it provides users, and why SDRs and Salespeople should embrace inboxes that have Gated.

[15:55] Talks about his new initiative to reimagine the unsubscribe experience because it flat out sucks today.

[21:00] Shares how many inboxes have adopted Gated.

[22:20] Cleaning out inboxes is one of the most difficult things for assistants due to not really knowing the context. Gated can clean up 90% of your inbox for you.

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